WESTIN
HOTELS & RESORTS PARTNERS WITH AROMATHERAPY ASSOCIATES TO INTRODUCE
SIGNATURE EXPERIENCES AT HEAVENLY SPAS™ WORLDWIDE
STAMFORD, Conn. – July 23, 2013
– Westin Hotels & Resorts and Aromatherapy Associates announced
today a global partnership to introduce signature branded experiences at
all Heavenly Spas by Westin.
Propelled by a growing demand for
premium, personalized services, Westin’s partnership with Aromatherapy
Associates includes four signature treatments using uplifting essential
oils and techniques based on how each guest wants to feel.
Additionally, Aromatherapy Associates will serve as the official retail
partner for Heavenly Spa by Westin, allowing guests to enhance their
mental and physical well-being after they check out.
The
foundation for the new Aromatherapy Associates experiences is the “How
do you want to feel?” wellness wheel, developed specifically for
Heavenly Spa by Westin. Spa therapists will use the guest’s response to
that question to select essential oils, ranging from Relax to Renew –
as well as techniques, music and recommendations to achieve
highly-targeted results. Based on research that shows people visit spas
for psychological reasons in addition to physical ones, all of the
signature treatments at Heavenly Spa by Westin harness therapeutic
properties that work to improve physical, mental and emotional
well-being.
“By
partnering with Aromatherapy Associates, Westin is able to provide its
guests with an elevated spa experience that physically restores and
emotionally uplifts, ensuring that they leave feeling better than when
they arrived,” said Jeremy McCarthy, Director of Global Spa Development
and Operations for Starwood.
“We
are delighted to be collaborating with such a well-respected spa
partner to create a very modern spa experience. All of our treatments
and products are designed to deliver immediate results, so the new
concept is totally in line with our ethos. We’re excited to work closely
with the team to see this flourish,” said Geraldine Howard, Co-founder
& President, Aromatherapy Associates.
The
Heavenly Spa by Westin footprint continues to expand globally, with 34
spas around the world in leading destinations ranging from Maui to Fiji,
Cancun, Hyderabad and Beijing. This year, Westin will add nine new
Heavenly Spas including The Westin Resort Nusa Dua in Indonesia, The
Westin Haikou in China and The Westin Singapore Marina Bay, which join
the newly opened Westin Diplomat in Florida and The Westin Lagunamar
Ocean Resort in Mexico. Each Heavenly Spa by Westin features premium
facilities, delicious and nutritious SuperFoodsRx menu items and
professional spa treatments designed to awaken the senses, enhance
performance and elevate mood.
Heavenly Spa by Westin Signature Aromatherapy Associates Treatments
Each
Heavenly Spa features signature Aromatherapy Associates treatments as
well as unique offerings customized to the individual property.
Signature menu items featured at all Westin Heavenly Spas include:
· Aspire Massage:
Natural plant aromatherapy oils and diverse massage techniques are
customized based on your answer to one simple question: How do you want
to feel?
· Energize Scrub:
The body is scrubbed using a personalized aromatherapy body wash and
natural exfoliating olive grains, leaving the skin feeling smooth and
the mind energized.
· Revive Facial: A
soothing, relaxing “extraction-free” aromatherapy facial. Aromatherapy
oils are customized based on how you want to feel after the treatment.
· Renewal Ritual: An unforgettable 25-minute aromatic and therapeutic scalp and shoulder massage with a nourishing hair oil treatment.
Westin’s
partnership with Aromatherapy Associates joins a host of initiatives
recently introduced by Westin Hotels & Resorts that have been
designed with the guests’ well-being in mind. Most
recently, Westin partnered with New Balance to provide footwear,
apparel and fitness program content to guests at any property worldwide
through an innovative, exclusive product loan program.
For more information on Westin Hotels & Resorts, please visit www.westin.com or www.facebook.com/Westin. Follow Westin on Twitter, @Westin. For additional information on Aromatherapy Associates, please visit www.aromatherapyassociates.com.
About Westin Hotels & Resorts
Westin
Hotels & Resorts offers innovative programs that transform every
aspect of a stay into a revitalizing experience. All Westin signature
services – like the Heavenly Bed, delicious SuperFoods and WestinWORKOUT
studio – have been designed with the guests’ well-being in mind. Westin
hotels, with more than 190 hotels and resorts in nearly 40 countries
and territories, is owned by Starwood Hotels & Resorts Worldwide,
Inc., one of the leading hotel and leisure companies in the world with
1,146 properties in nearly 100 countries and 171,000 employees at its
owned and managed properties. Starwood is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and Element®. The Company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest (SPG),
allowing members to earn and redeem points for room stays, room upgrades
and flights, with no blackout dates. Starwood also owns Starwood
Vacation Ownership, Inc., a premier provider of world-class vacation
experiences through villa-style resorts and privileged access to
Starwood brands. For more information, please visit www.starwoodhotels.com.
About Aromatherapy Associates
For
more than 30 years Aromatherapy Associates, a truly British brand, has
been specialising in harnessing the natural healing powers of the finest
natural ingredients, purest extracts and essential oils and, combined
with many years of experience as therapists, they have seen first-hand
how essential oils have effectively enhanced the state of people's
physical, mental and emotional wellbeing. The renowned and award-winning
products and treatments have transformed the aromatherapy experience
into something highly effective, luxurious and exceptional, and are now
available in leading spas across 45
countries, including at their flagship Boutique & Treatment Rooms in Knightsbridge, London.
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