Visit California Insights: October 2016

October 2016

Brand Campaign Visit California’s new commercials showcase the best of the Golden State Filming for both the "Living the Dream" and "Welcome to Kidifornia" television commercials has officially wrapped, rolling out worldwide in early 2017. CHECK IT OUT

From the President & CEO President Obama delivers address at Lake Tahoe Summit During his first visit to Lake Tahoe, President Obama shined a spotlight on tourism and the preservation of California’s natural wonders. READ MORE »

Public Relations Record turnout at Los Angeles media event This year’s Southern California reception welcomed a record-breaking 91 members of national and regional media. READ MORE »

Public Affairs Visit California hosts inaugural crisis workshop Over 75 members of the California tourism industry participated in this first-of-its-kind workshop. READ MORE »

announcement Sign up now for 2017 California Restaurant Month  Registration for this statewide promotional effort is now open through Nov. 4. READ MORE »

Publications Introducing the dream-drive filled California Road Trips The latest edition of the publication connects travel-savvy consumers with their dream-drive California vacations. READ MORE »

Destination Third THursday Visit Tuolumne County Representatives from the Tuolumne County Visitors Bureau highlighted Northern California's best-kept secrets during an exciting presentation at Visit California headquarters. READ MORE »

industry news 'Welcome to Koalafornia' nets a big win for San Diego Zoo The San Diego Zoo's playful, marsupial-centric campaign took home one of the "Best Overall Marketing Program" honors at the 2016 Poppy Awards. READ MORE »

International California Sales Day caps mission to India With the largest delegation to India to date, Visit California and industry partners facilitated the 2016 California Sales Day that focused on creating and nurturing relationships with influential partners in the growing Indian market. READ MORE »

Event Announcement Raid Amazones coming to Southern California The massively popular French adventure race will come to the United States for the first time ever this fall. READ MORE »

DISCOVER ALL ARTICLES

must read Top Headlines Oakland tourism leaders spread the love beyond downtown October is Kids Free San Diego Office of the Governor & California Museum announce the 10th class of California Hall of Fame inductees Experts: Tahoe tourism shows room for growth