NEW FAMILY PROGRAMS ROLLOUT GLOBALLY AT MORE THAN 300 HOTELS & RESORTS
STAMFORD, CONN. --
Starwood Hotels & Resorts, Inc. (NYSE: HOT) has announced the
launch of new family programs rolling out at more than 300 Le Méridien
and Westin Hotels & Resorts
around the world. In response to the growing global demand of family
travel and their evolving needs, both programs reinvent the kids club
concept, reimagine family experiences within the hotel and introduce
more meaningful branded amenities for young travellers.
With multigenerational family travel on the rise, the programs
specifically cater to the new way modern families travel, with any
combination of parents, aunts, uncles and grandparents traveling with
children of all ages.
“Today’s family
travellers are more active, more global and more socially-connected than
ever before, and the way they travel together has changed
dramatically,” said Brian Povinelli, Global Brand Leader, Le Méridien
and Westin Hotels & Resorts. “In speaking with our most loyal
guests, we know that the new dream vacation - for many - looks like an
active adventure, exploring new destinations and experiencing a new
culture. To help us develop these new family programs,
we also zeroed in on insights from our littlest travellers, who will
define expectations and inspire the future of family travel.”
