Wednesday, October 12, 2016

Visit California Insights: October 2016

October 2016

Brand Campaign
Visit California’s new commercials showcase the best of the Golden State
Filming for both the "Living the Dream" and "Welcome to Kidifornia" television commercials has officially wrapped, rolling out worldwide in early 2017.

From the President & CEO
President Obama delivers address at Lake Tahoe Summit
During his first visit to Lake Tahoe, President Obama shined a spotlight on tourism and the preservation of California’s natural wonders. READ MORE » 

Public Relations
Record turnout at Los Angeles media event
This year’s Southern California reception welcomed a record-breaking 91 members of national and regional media. READ MORE »

Public Affairs
Visit California hosts inaugural crisis workshop
Over 75 members of the California tourism industry participated in this first-of-its-kind workshop. READ MORE »

Sign up now for
2017 California Restaurant Month 
Registration for this statewide promotional effort is now open through Nov. 4. READ MORE »

Introducing the dream-drive filled California Road Trips
The latest edition of the publication connects travel-savvy consumers with their dream-drive California vacations. READ MORE »

Destination Third THursday
Visit Tuolumne County
Representatives from the Tuolumne County Visitors Bureau highlighted Northern California's best-kept secrets during an exciting presentation at Visit California headquarters. READ MORE »

industry news
'Welcome to Koalafornia' nets a big win for San Diego Zoo
The San Diego Zoo's playful, marsupial-centric campaign took home one of the "Best Overall Marketing Program" honors at the 2016 Poppy Awards. READ MORE »
California Sales Day caps mission to India
With the largest delegation to India to date, Visit California and industry partners facilitated the 2016 California Sales Day that focused on creating and nurturing relationships with influential partners in the growing Indian market. READ MORE »
Event Announcement
Raid Amazones coming to Southern California
The massively popular French adventure race will come to the United States for the first time ever this fall. READ MORE »
must read
Top Headlines
Oakland tourism leaders spread the love beyond downtown

October is Kids Free San Diego

Office of the Governor & California Museum announce the 10th class of California Hall of Fame inductees

Experts: Tahoe tourism shows room for growth

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