NEW FAMILY PROGRAMS ROLLOUT GLOBALLY AT MORE THAN 300 HOTELS & RESORTS
STAMFORD, CONN. -- Starwood Hotels & Resorts, Inc. (NYSE: HOT) has announced the launch of new family programs rolling out at more than 300 Le Méridien and Westin Hotels & Resorts around the world. In response to the growing global demand of family travel and their evolving needs, both programs reinvent the kids club concept, reimagine family experiences within the hotel and introduce more meaningful branded amenities for young travellers.
With multigenerational family travel on the rise, the programs specifically cater to the new way modern families travel, with any combination of parents, aunts, uncles and grandparents traveling with children of all ages.
“Today’s family travellers are more active, more global and more socially-connected than ever before, and the way they travel together has changed dramatically,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin Hotels & Resorts. “In speaking with our most loyal guests, we know that the new dream vacation - for many - looks like an active adventure, exploring new destinations and experiencing a new culture. To help us develop these new family programs, we also zeroed in on insights from our littlest travellers, who will define expectations and inspire the future of family travel.”