Significant
growth spurred by Le Méridien brand transformation and deal signing
momentum in both established and emerging markets globally
NEW YORK – Le Méridien Hotels & Resorts has announced a
significant growth pipeline with nine new hotels expected to open within
the next 12 months.
Since its 2005 acquisition by Starwood Hotels
& Resorts (NYSE: HOT), both Starwood and its hotel ownership groups
have transformed Le Méridien into a contemporary, design-led lifestyle
brand.
Le Méridien, which at the time
of its purchase offered a strong international complement to Starwood’s
then primarily North American holdings, continues to provide
opportunities for new deal signings and conversions in both emerging and
established markets, respectively.
“Starwood is seeing increased interest in Le Méridien among owners, especially around conversions,” said Simon Turner, President of Global Development, Starwood Hotels & Resorts. “Le
Méridien is benefiting from growing brand recognition and deal signing
momentum around the world, and the brand’s long-established global
presence remains a competitive advantage.”
Over
the past seven years, Le Méridien has undergone a full transformation,
including a comprehensive portfolio review as well as a re-development
of its brand strategy, marketing approach and service culture training.
With the strongest portfolio and performance levels in the brand’s
history, Le Méridien has had more new hotel deals signed in the past
year than in the previous four years combined.
“Le
Méridien has soared under Starwood, with a new design perspective and
truly unique positioning that helps guests unlock their destination
through culture and cuisine,” said Brian Povinelli, Global Brand Leader,
Le Méridien and Westin Hotels. “After significant investment and
consolidation, Le Méridien boasts its best portfolio ever, and this will
be a milestone year for us as we welcome an unprecedented number of new
hotels into our ever-growing family.”
Le Méridien will open nine new hotels in the next 12 months, including:
Le Méridien Bali Jimbaran –
January 31, 2013 – Located on Bali’s south-western coast, Le Méridien
Bali Jimbaran overlooks the Jimbaran Bay and its well-known fishing
village. Featuring a large-scale lagoon with direct access from some
guestrooms, the hotel also offers several signature bar and restaurant
experiences, as well as an ice cream shop; 118 guest rooms, including
rooftop penthouses and villas with private plunge pools; modern fitness
center; and glass chapel with stunning views over the island.
Le Méridien Atlanta Perimeter – February 21, 2013 – Following
a multi-million dollar, 18-month renovation, Le Méridien Atlanta
Perimeter will open this year in the heart of Dunwoody. Just minutes
from downtown Atlanta and adjacent to the Perimeter Mall, the hotel will
feature 275 oversized guest rooms and suites, a ground floor bar and
restaurant with outdoor seating, fitness center, pool, and
state-of-the-art meeting space.
Le Méridien Zhengzhou (China) –
May 2013 – Centrally located in the progressive capital of Henan
Province, Le Meridien Zhengzhou offers a sophisticated gateway to the
city. Chinese, Japanese, and European specialties are served in modern
restaurants with private rooms, complemented by a designated wine room, a
cocktail bar, and a coffee hub. The 350 spacious guest rooms and suites
feature contemporary art elements with a local touch, as well as modern
furniture and the inviting Le Méridien bed. The contemporary bathroom
comprises a deep French-style bathtub and a rainforest showerhead.
Le Méridien Saigon (Ho Chi Minh City, Vietnam) – June 2013 – Situated beside the Saigon River and close to various entertainment and commercial areas, Le Méridien Saigon is an ideal base for exploring the local culture and community. For a relaxing escape from business or sightseeing, Explore Spa offers guests a range of treatments to calm the body and mind. The 350 modern guest rooms and suites boast river views, while sleek contemporary furnishings offer a restful retreat or serene productivity.
Le Méridien Dhaka (Bangladesh) – July 2013 – Adjacent to the stock exchange, Le Méridien Dhaka provides new perspectives of the city for business and leisure travelers alike. The hotel is conveniently located between the central business district and Shahjalal International Airport (DAC). A revitalizing massage in the spa awaits at the end of a long day, or one can work off stress in the state-of-the-art fitness center. Each of the 300 guest rooms and suites is complete with indulgent amenities and a palette of warm tones that create an inviting ambience.
Le Méridien Cairo Airport – September 2013 – Le
Méridien Cairo Airport will be located at Terminal 3, making it the
only hotel with direct access to Cairo International Airport terminals.
The hotel features 350 guest rooms, a 24-hour restaurant, specialty
restaurant, coffee bar, lobby bar, lounge, fitness center, and swimming
pool. A business center, ballroom, and six meeting rooms totaling
approximately 750 square meters of meeting space provide ample room for a
variety of business functions.
Le Méridien Jiaonan Resort (Qingdao, China) – October
2013 – Discover the “Switzerland of the Orient” at Le Méridien Jiaonan
Resort. A captivating garden city located at the foot of Mount Laoshan,
Qingdao is nestled on the shore of the Yellow Sea in China’s Shandong
Province. Situated on the city’s longest beach, the resort is located
just two kilometers from the Jiaonan County government, less than five
kilometers from Orient (Qingdao) Golf & Country Club, and just 30
minutes from the Qingdao Liuting International Airport (TAO).
Le Méridien Mahabaleshwar Resort & Spa (India) – October
2013 – Meaning “God of Great Power” in Sanskrit, small and picturesque
Mahabaleshwar is a hill station situated in the Indian state of
Maharashtra. Surrounded by rare evergreen forests in the Western Ghats,
Le Méridien Mahabaleshwar Resort & Spa offers guests an atmosphere
of luxurious relaxation. Located near the city center on Satara Road,
the resort is 90 minutes from the Pune International Airport.
Le Méridien Chicago – Oakbrook Center –
January 2014 – Located in Greater Chicago, directly adjacent to
Oakbrook Center, one of the most prestigious shopping destinations in
the United States, Le Méridien Chicago – Oakbrook Center is set to
undergo a $20 million transformation prior to its 2014 debut. The hotel
will feature 172 guest rooms and suites, fitness center, ninth floor
bar, restaurant and meeting spaces, and a rooftop terrace.
All
new hotels will feature the Le Méridien Hub™ experience, which
re-interprets the traditional lobby into a social gathering place for
creative people to converse, debate, and exchange. Le Méridien Hub
offers both guests and locals a creative atmosphere where contemporary,
curated artwork sets the environment. Le Méridien Hub further builds on
the brand’s award-winning arrival experience and coffee culture, curated
by Le Méridien brand’s Cultural Curator Jérôme Sans. Le Méridien
arrival consists of four elements: large-scale artwork in high impact
areas to reset the mind and stimulate dialogue and curiosity; the
sensory experience, illustrated through Le Méridien signature scent,
sound and use of light, creating a unique and distinctive atmosphere;
UNLOCK ART™ programme, featuring LM100 ™ artist designed key card
collections that not only offer access to the guestroom but also to Le
Méridien affiliated contemporary cultural centers in the city; and a
24-hour soundtrack curated by Sans.
About Le Méridien Hotels & Resorts
Le
Méridien, the Paris-born hotel brand currently represented by 100
properties in more than 40 countries, was acquired by Starwood Hotels
& Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over
80 of its properties located in Europe, Africa, the Middle East, and
Asia-Pacific, Le Méridien provided a strong international complement to
Starwood’s then primarily North American holdings at the time of
purchase. Since then, Le Méridien has gone through a brand re-launch,
which included a large scale hotels product consolidation as well as
redefining its brand strategy. By appointing a full-time Cultural
Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed
numerous guest touch points, thus bringing unique and interactive
experiences to its guests. Plans call for dynamic expansion of Le
Méridien Hotels and Resorts within the next five years, concentrating on
markets in Asia-Pacific and the Americas. Le Méridien recently opened
new hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA),
Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in
the next 12 months in Bali, Atlanta, Chicago, Zhengzhou (China),
Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt),
Qingdao (China), and Dhaka (Bangladesh). For more information, please
visit www.lemeridien.com or facebook.com/lemeridien.
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