W HOTELS WORLDWIDE TO MAKE DUTCH DEBUT
AMSTERDAM –
Starwood Hotels & Resorts Worldwide,
Inc. (NYSE: HOT) has announced it will debut its W Hotels brand in the
Netherlands with the new
W Amsterdam, scheduled to open in Autumn 2015.
Owned by STAG
Europe (Grafenau) BV, the hotel will be located on the prestigious Dam
Square in the heart of Amsterdam, behind the Royal Palace and just steps
from the city’s iconic canal district with its
vibrant restaurants, bars and nightlife scene.
“We
are proud to bring the W brand to Amsterdam as we continue to grow this
contemporary, design-led lifestyle brand in primary
markets throughout Europe and around the world,” said Michael Wale,
President, Starwood Hotels & Resorts, Europe, Africa and Middle
East.
“The vibrancy and energy of Amsterdam combined with its strong
cultural offering makes the perfect backdrop for the W
brand, which will bring a new style of modern luxury to the Dutch hotel
scene.”
Redefining
luxury with its innovative design, signature amenities and unique
style, W Amsterdam will provide an integrated contemporary
lifestyle experience with 169 stylish guestrooms, including 10 suites
and one Extreme Wow Suite (the W brand’s interpretation of the
Presidential Suite). Upon entering the hotel, guests will be elevated
directly to the rooftop, where they can check-in and
enjoy a cocktail in the W Living Room (W’s take on the staid hotel
lobby where guests can mix and mingle). Guests and locals alike will
delight in W Amsterdam’s rooftop restaurant and destination bar, which
will provide unrivalled views over Dam Square and
the city lights.
An
ideal venue, W Amsterdam will also offer 480 square metres of
ultra-modern meeting and event space, including two Great Rooms and two
smaller meeting rooms. In addition,
W Amsterdam will boast FIT® state-of-the-art fitness centre and WIRED 24-hour business centre.
Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy that provides guests with whatever
they want, whenever they want it, as long as it’s legal.
W Amsterdam will also boast a full calendar of exclusive W Happenings
that showcase what’s new and next in design, fashion and music to guests
and local trendsetters alike.
“We
are delighted, proud and excited to be working with Starwood Hotels
& Resorts on this prestigious project in Amsterdam,” added
Liran Wizman, Owner and CEO of STAG Europe (Grafenau) BV. "With its
exceptional reputation as an innovative lifestyle brand, W Hotels will
further cement Amsterdam’s position as a world-class destination for
international travellers and global jet-setters
alike.”
W Amsterdam will occupy a former Telephone Exchange
building, a historic property in Dam Square constructed in the Amsterdam
School style of architecture. The building will be re-imagined by
award-winning practices OFFICE WINHOV of Amsterdam
and Tel Aviv-based BK Architecture, including full restoration of
historical elements combined with a new, contemporary design.
“Following
the renovation and refurbishment of this landmark building, W Amsterdam
will be a vibrant and energetic destination
where guests and locals get together to mix, mingle and engage,” said
Bram van der Hoek, Regional Managing Director of Europe Hotels Private
Collection, owner-representative for STAG Europe (Grafenau) BV. “We have
no doubt that the hotel will become the number
one choice for design conscious travellers in the city of Amsterdam.”
Following
the successful debuts of W Hotels in Istanbul, Barcelona, St.
Petersburg, London, Paris, and most recently Verbier, W
Amsterdam will become the seventh W Hotel in Europe joining a portfolio
of 45 W Hotels around the world and more than 20 in development.
“The W
brand continues to be a key driver of growth for Starwood around the
globe. This signing underscores our continued commitment to grow the W
brand in primary markets and represents an
important milestone in our overall development strategy,” said Bart
Carnahan, Senior Vice President Acquisition & Development, Starwood
Hotels & Resorts, Europe, Africa & Middle East.
# # #
About W Hotels Worldwide
W Hotels is a
contemporary, design-led lifestyle brand and the industry innovator with
45 hotels and retreats, including 16 W-branded residences, in the most
vibrant cities and exotic destinations around the world.
Inspiring, iconic, innovative and influential, W Hotels provides the
ultimate in insider access, offering a unique mix of cutting-edge design
and passions around fashion, music and entertainment. W Hotels offers a
holistic lifestyle experience that is integrated
into the brand’s sensibility through contemporary restaurant concepts,
glamorous entertainment experiences, stylish retail concepts, signature
spas and inspiring residences. With more than 14 years of proven
success, W Hotels is on track to reach 60 hotels
by 2017. W Hotels have been announced for Milan, Shanghai, Beijing,
Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou,
Changsha, New Delhi, Kuala Lumpur, and Sante Fe, Mexico, while upcoming W
Retreats include Goa and Mexico’s Riviera Maya.
For more information, visit www.whotels.com or
www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit
www.wresidences.com. Follow @WHotels on Twitter and Instagram.
About STAG Europe (Grafenau) BV
The developer and owner
of W Amsterdam, STAG Europe (Grafenau) BV is a real estate development
company, managed by Europe Hotels Private Collection (EHPC), focused on
unique, luxury premier hotels, bars and destination
restaurants in Europe including Amsterdam.
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