5 Emerging Artists. 5 Cities. 25 Nights of Music.
Only at Aloft.
STAMFORD, CT – Aloft
Hotels has announced that the hottest emerging musical acts are checking in
and rocking out at Aloft Hotels across the country as part of the Live At
Aloft Hotels 2015 Tour. The tour will feature intimate, exclusive performances
by five rising artists, each set to play at five of Aloft’s most buzz-worthy
destinations in North America.
“Aloft is built for the next gen
traveler. From innovative design, to our vibrant social scene and dynamic music
programming, the Aloft experience is for early adopters,” said Brian
McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “With Live
At Aloft Hotels, we’re able to give our guests a taste of the future of music
while offering a larger platform of exposure for some of the industry’s hottest
rising artists.”
The Live At Aloft Hotels 2015
Tour officially kicked off with acoustic based pop
artist Christian Burghardt at Aloft Dallas Downtown. Australian pop duo The Veronicas will then hit
the stage at the Dallas hotel. Additional tour stops for both acts
include Aloft Minneapolis, Aloft Orlando Downtown, Aloft Cleveland Downtown and
Aloft Denver Downtown. Check out LiveAtAloftHotels.com for upcoming tour dates and the full tour lineup.
Singer/Songwriter/Producer Christian
Burghardt recently released his EP Safe Place To Land on Veteran
writer-producer Dr. Luke’s Sony Music imprint Kemosabe Records in partnership
with RCA Records. He is currently on the road and has been receiving critical
praise for the title track of the EP. Sister duo The Veronicas released
their self-titled third studio album via RAL/Sony Music in November featuring
their #1 single in Australia “You Ruin Me” and recently returned from a string
of shows in Australia and the UK.
Known for its vibrant social scene
and innovative global music programming, Aloft Hotels has put a spotlight on
up-and-coming artists since the brand’s inception in 2008 with the introduction
of Live At Aloft Hotels, the signature ongoing music series offered at every
one of the brand’s nearly 100 hotels worldwide.
The popular acoustic sets
showcase emerging talent with live, intimate performances in WXYZ® bars and
unscripted backstage moments. Past Live At Aloft Hotels feature artists have
included Green River Ordinance, Better Than Ezra, The Lumineers, Langhorne
Slim, and many more. Additionally, in 2014, the brand hosted 100 Days of
Music, a global initiative in which 100 artists performed at 100 Aloft
Hotels over the course of 100 days to celebrate the road to the 100th
hotel opening. As a further commitment to rising musicians, Aloft’s annual
Project Aloft Star global talent competition is aimed at discovering
the world’s hottest music acts. This year’s competition is scheduled
to launch early this summer.
All Live At Aloft Hotels 2015
Tour performances have no cover charge and are open to hotel guests and
music loving locals. For a complete and up-to-date list of all performances,
please visit LiveAtAloftHotels.com and join the conversation @AloftHotels using
#AloftLive.
About Aloft Hotels
With 100 hotels open now and coming
soon in 14 countries around the world, Starwood's Aloft brand delivers a fresh
approach to the traditional staid hotel landscape. For the 'always on' next generation
of traveler, the Aloft brand offers a tech-forward, vibrant experience and a
modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's
portfolio, is proud to offer the Starwood Preferred Guest (SPG®) program, the
industry's richest loyalty program. To learn more, please visit www.spg.com
About Starwood Hotels & Resorts
Worldwide, Inc.
Starwood Hotels & Resorts
Worldwide, Inc. is one of the leading hotel and leisure companies in the world
with more than 1,200 properties in some 100 countries and over 180,000
employees at its owned and managed properties. Starwood is a fully integrated
owner, operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury Collection®,
W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and
Element®. The Company boasts one of the industry’s leading loyalty programs,
Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for
room stays, room upgrades and flights, with no blackout dates. Starwood
recently announced plans to spin off its Starwood Vacation Ownership, Inc.
business, a premier provider of world-class vacation experiences through
villa-style resorts and privileged access to Starwood brands, into a standalone
public company by the end of 2015. For more information, please visit www.starwoodhotels.com.
# # #
No comments:
Post a Comment